The ETOPIA project was part of my media coursework. combined with two units, unit 3 and unit 21. The aim of the unit was to create a media pitch and product surrounding our borough, where the main objective was to fulfil the youth's needs, for instance helping them to sustain their mental wellbeing. My media pitch consisted of an app UI, designed to help their mental health and give them a form of support. The concept of my app was based on the y2k-cyber theme (blue colour palette) as it was gaining popularity and widely liked by the youth demographic, it was a unique concept which helped me to establish my brand identity.